Monday, January 21, 2008

Lacroix for Evian

My late mother was such a snob, she would only drink Evian. My brother was like that too for a while, but I think he might deign to drink other bottle waters now and again.


World’s Most Luxurious Bottled Water Showcases Limited Edition Christian Lacroix Bottle

ATLANTA, GA – January 21, 2008 – Evian® Natural Spring Water, the first ever sponsor of the centralized Fashion Week in New York, announced today its return to the Bryant Park tents in 2008 as the official bottled water and sponsor. Evian’s presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.

Introduced late last year, the trend-setting Limited Edition Evian Bottle by French fashion designer Christian Lacroix is the first high-fashion bottle in its annual designer line and commences a new annual tradition of fashion designer-developed bottles. The Limited Edition Evian Bottle by Lacroix is finding its way into the nation’s high-end restaurants, hotels and nightclubs and will be in abundance at the Fall 2008 Mercedes-Benz Fashion Week (held February 1 – 8, 2008). Additionally, Evian product continues to appear on fashion-forward television shows.

“Evian has historically been the natural choice of discerning consumers and celebrities around the globe and we are certainly eager to embrace our commitment to those consumers with our return to Mercedes-Benz Fashion Week,” said Jeff Caswell, Vice President of Marketing for Evian North America. “This is the industry’s pinnacle event and exactly where we want to be as we continue to integrate ourselves throughout the fashion community.”

Evian has always been a leader and innovator in the industry. It was the first sponsor to align with New York Fashion Week when the production entity then known as 7th on Sixth began producing the events in 1993, and continued its sponsorship for 10 uninterrupted years. The shows in New York City’s Bryant Park represent the largest centrally organized fashion week, comprised of the global fashion industry, lifestyle media and buyers from around the world.

“We are thrilled to welcome Evian back to Mercedes-Benz Fashion Week this year,” said Fern Mallis, Senior Vice President of IMG Fashion. “Without the support of our sponsors Mercedes-Benz Fashion Week would have never grown to the level that it has within New York City and throughout the world.”

In 2008, Mercedes-Benz Fashion Week will take place from February 1 – February 8 and September 7 – September 14.

About Evian
Bottled since 1826, Evian Natural Spring Water is the world’s #1 brand of natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood’s elite, who like to treat themselves to the very best.


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