Thursday, April 22, 2010


INDULGE IN A NEW YORK MiNUTE From the cobblestone streets of SoHo to the hip lifestyle concepts of the Lower East Side, a revolution is inspired by the pulsating rhythm of New York’s fierce everä°€changing spirit. Leading this evolution, MiN New York set out with a simple, yet demanding philosophy: The world doesn't need more products. It needs BETTER products. After ten years of steady growth, MiN New York launched our concept store in SoHo, New York City. Founded on a traditional sensibility of personal service and superb quality, guests are invited to discover an edited selection of premium products and services both online and at our Apothecary & Atelier. MiN New York’s Crosby shop focuses on men’s and women’s grooming, fine fragrances, and curiosities. Bespoke fragrance design is also offered by appointment. A destination for refined, globalä°€minded individuals and style hunters, MiN New York offers simple luxury in a New York MiNute.
Last week when I attended Sniffapalooza in New York, I was excited to see a new store on the Sunday schedule, one located about 300 feet away from one of my favorite shops, Lafco. MiN NY, at 117 Crosby Street in SoHo, bills itself as an apothecary, selling hair care, bath, and men's grooming products in addition to a nice selection of hard-to-find fragrances.

MiN is gorgeous, a mix of Old World and new, with lots of wood, leather furniture, and even a bar with espresso maker. It's a comfortable and relaxing place to shop the 40-odd brands that range from Serge Lutens and Penhaligon's to Erno Lazlo and MiN's own line of hair and skin care products. I was particularly excited to see cb I Hate Perfumes, Geo F. Trumper, and Parfums Frapin. MiN is also the exclusive distributor in the US for the Miller Harris line, so if you need to check out L'Air de Rien or need a new bottle of Fleur Oriental, this is the place for you.

Also at MiN is the Linari line of home and personal fragrances that includes, room sprays, diffusers, candles, and eaux de parfum. The Eaux are housed in heavy Italian glass bottles that are as much objects d'art as they are atomizers. I particularly liked Angelo di Fiume, a gourmand with fruits and vanilla.

MiN also has an online store, if you can't make it to SoHo. But don't you want to try out that sofa after a round of sniffery?


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