Friday, July 29, 2011

Help jcpenney Help Afterschool Programs

Pennies are useless, right? Maybe not! jcpenney is has launched the official “pennies from heaven hub” where customers are able to collect virtual pennies as part of a fun, interactive experience on On the hub, users can collectively donate virtual pennies through various digital triggers. Once users collectively generate 100 million virtual pennies, jcpenney will donate $1 million to the afterschool cause. Elements of the pennies from heaven online challenge include:
  • sending a “lucky penny” to friends on Facebook using a customized application
  • watching the pennies from heaven commercial video
  • downloading the pennies from heaven ringtone
  • liking jcpenney on Facebook or following jcpenney on Twitter and
  • checking into a jcpenney store on Foursquare
  • and more….
Sign up for the challenge here.
Beginning July 31st, in-store customers can donate their real change by rounding up their purchases and donating the difference to afterschool programs. Additionally, Olsenboye designers Mary-Kate Olsen and Ashley Olsen are lending their support to the initiative by releasing this cute limited edition coin purse, naturally available exclusively at jcpenney.

100% of the $9.99 price will be donated to the pennies from heaven campaign.

See? Pennies aren't completely useless after all!

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